Le bijou de mimi french brand of jewelry presented in a small little carton box and displayed on a rotating stand for optimal valuation and resale in stores. The customer chooses to combine his medal (letter of the alphabet or symbol) with a jewel (chain, ring, bangle or earrings) or a coloured cord of his selection. The sliding knot allows the jewel to be worn as a necklace, long necklace, ankle or wrist bracelet. The magnetic clasp makes it easy to wear.